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This web page loftmonkey.co.uk states the following, "LOFT STORAGE LOFT BOARDING LOFT INSULATION." We viewed that the webpage also stated " To A Whole New Level." It also said " Been told you cannot board your loft? Insulation to high to board? We are the only manufacturer approved and certified LoftZone installer in the Northwest. Authorised to install a unique and advance loft storage system designed to overcome issues from having tall loft insulation. We can provide a complete loft storage solution package for any home. Everything we do is to a high standard, we specialist in loft st." The header had loft as the highest ranking search term. It is followed by lofts, loft storage, and loft boarding which isn't as ranked as highly as loft. The next words they used was loft insulation. insulation was included but might not be understood by search engines.